Social Media Marketing Course: Beginner to Pro

Curriculum

8 Sections
33 Lessons
Lifetime

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Introduction to Social Media Marketing
4
Setting Up for Success

By now, students should:

Have at least one fully set up business profile
Know who their target audience is
Have clear goals for social media
Be confident in selecting the right platform(s)
4
Content Strategy

By the end of this module, learners will:

Know what types of content to post
Understand how to balance value and promotion
Be able to plan weekly or monthly content
Use tools like Canva and CapCut to create beautiful posts
4
Posting & Engagement

By the end of this module, learners will be able to:

Post at the right times for each platform
Write high-converting captions
Use hashtags to increase reach
Build a strong, loyal, and engaged online community
4
Advertising & Paid Campaigns

By the end of this module, students will know how to:

Set up and run ads on Facebook & Instagram
Choose the right campaign objective and budget
Target the best audience for their product or service
Measure and improve ad results over time
5
Analytics & Growth

By the end of this module, students will:

Understand how to read and use analytics
Set clear, measurable goals (KPIs)
Improve content based on data
Build a repeatable strategy to grow any social media account
4
Tools, Automation & Productivity

By the end of this module, learners will:

Know key tools to streamline social media marketing
Be able to schedule posts effectively to stay consistent
Use automation wisely to engage without overwhelming themselves
Adopt productivity habits to maintain focus and efficiency
4
Advanced Tips & Trends

By the end of this module, learners will be able to:

Plan and execute influencer collaborations
Harness user-generated content effectively
Set up and optimize shoppable posts
Recognize and leverage emerging social media trends
4

Lesson 4: Organic vs Paid Social Media Marketing

Objective:

Understand the difference between free (organic) and paid social marketing—and when to use each.

4.1 What is Organic Marketing?

Content you post without paying (reels, posts, stories)
Helps grow your audience naturally
Builds trust and community
Takes time and consistency

Examples:

Sharing tips
Posting product photos
Running polls or Q&As
Replying to followers

4.2 What is Paid Marketing?

Sponsored posts or ads you pay for
Reaches a wider, targeted audience instantly
Can drive traffic, leads, or sales quickly

Examples:

Facebook ad promoting a sale
Instagram story ad about a new product
YouTube ad before a video plays

4.3 Which Should You Use?

Both!

Start with organic to build trust
Use paid ads to speed up results or promote important campaigns

Key Takeaway:

Organic builds your brand, paid boosts your reach. Use both together for best results.

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Social Media Marketing Course: Beginner to Pro

Curriculum

Lesson 4: Organic vs Paid Social Media Marketing

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