Have at least one fully set up business profile
Know who their target audience is
Have clear goals for social media
Be confident in selecting the right platform(s)
Know what types of content to post
Understand how to balance value and promotion
Be able to plan weekly or monthly content
Use tools like Canva and CapCut to create beautiful posts
By the end of this module, learners will be able to:
Post at the right times for each platform
Write high-converting captions
Use hashtags to increase reach
Build a strong, loyal, and engaged online community
By the end of this module, students will know how to:
Set up and run ads on Facebook & Instagram
Choose the right campaign objective and budget
Target the best audience for their product or service
Measure and improve ad results over time
Understand how to read and use analytics
Set clear, measurable goals (KPIs)
Improve content based on data
Build a repeatable strategy to grow any social media account
Know key tools to streamline social media marketing
Be able to schedule posts effectively to stay consistent
Use automation wisely to engage without overwhelming themselves
Adopt productivity habits to maintain focus and efficiency
By the end of this module, learners will be able to:
Plan and execute influencer collaborations
Harness user-generated content effectively
Set up and optimize shoppable posts
Recognize and leverage emerging social media trends
