Lesson 1.3: What is Yoast SEO? (Free vs Paid Overview)
What is Yoast SEO?
A free WordPress plugin that helps optimize your content for search engines.
Main features of the free version:
- Focus keyphrase input and analysis
- Readability analysis
- SEO title & meta description editor
- XML sitemap generation
- Canonical URLs
- Search appearance settings
- Google preview snippet
Paid version includes:
- Multiple focus keyphrases
- Internal linking suggestions
- Redirect manager
- Social media previews
Why beginners should start with the free version:
- It’s enough to rank well when combined with good content.
- No learning curve required.
- You can always upgrade later if needed.