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Mastering SEO with Yoast (Free Version)

Curriculum

8 Sections
44 Lessons
Lifetime

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Introduction to SEO and Yoast
Objective: To give beginners a foundational understanding of what SEO is, how it works, and how the Yoast SEO plugin can help improve website visibility.
4
Initial Yoast SEO Plugin Setup
Objective: Guide users through the step-by-step configuration of the Yoast SEO plugin so their site is ready for SEO success.
6
Optimizing Content with Yoast
Objective: Teach users how to optimize each post and page using the Yoast SEO tools, including focus keywords, titles, descriptions, readability, and linking — all within the free plugin.
6
Managing Site Structure for SEO
Objective: Help beginners improve search visibility by organizing their site using categories, internal linking, breadcrumbs, and cornerstone content — all while guided by the Yoast SEO plugin.
5
Technical SEO Basics with Yoast
Objective: Equip users with the knowledge to handle essential technical SEO tasks like indexing, sitemaps, noindex settings, and social sharing previews using only the free version of Yoast.
6
SEO Best Practices with Yoast (Free Version)
Objective: Teach beginners essential SEO best practices to create content that ranks well, focusing on keyword use, content quality, user experience, and ongoing SEO maintenance using Yoast.
5
Monitoring and Improving SEO Performance
Objective: Teach beginners how to monitor their website’s SEO health using free tools like Google Search Console and Yoast insights, plus how to use that data to improve rankings over time.
5
Bonus Lesson: How to Rank Your Site on Google Using the Yoast SEO Plugin (Free Version)
Objective: Help beginners learn how to use Yoast SEO (free) to improve their Google rankings.
7

Lesson 6.1: Choosing the Right Keywords

Why keyword choice matters:
Good keywords help your content attract the right visitors. It’s important to choose terms your audience actually searches for.

How to find keywords:

Use Google autocomplete suggestions
Try free tools like Ubersuggest, AnswerThePublic, or Keyword Surfer
Focus on long-tail keywords (more specific, less competitive)

Best practices:

Match user intent (informational, navigational, transactional)
Avoid overly broad or generic keywords
Use one focus keyword per page/post

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Lesson 5.6: Social Previews with the Free Yoast Plugin

Lesson 6.2: Writing Quality Content That Ranks

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