Lesson 3.4: Focus Keyphrases – How and Why to Use Them

What is a Focus Keyphrase?
This is the main keyword or phrase you want the post or page to rank for.

How to use in Yoast:

• Enter it in the Focus Keyphrase field
• Yoast will analyze how well you’ve used it in:

1. Title
2. Meta description
3. URL
4. First paragraph
5. Headings
6. Image alt text

Best practices:

• Choose one keyphrase per page
• Make sure it’s relevant to your content
• Don’t force it – keep usage natural

Why it matters:
This guides Google and readers on the main topic of your page.