Lesson 3.2: Setting SEO Titles and Meta Descriptions

SEO Title:
This is the title Google displays in search results. It should:

• Include your focus keyphrase
• Be 50–60 characters max
• Attract clicks with emotional or action-driven language

Meta Description:
This is the summary shown below the title in Google search results.

• Keep it under 155 characters
• Include a call to action or benefit
• Add the focus keyword naturally

How to edit both in Yoast:

• Use the Snippet Editor in the meta box
• Watch the progress bar for length guidance (green is good)

Why it matters:
Well-crafted titles and descriptions improve your CTR (Click-Through Rate), which boosts SEO.