Objective: To give beginners a foundational understanding of what SEO is, how it works, and how the Yoast SEO plugin can help improve website visibility.
Objective: Teach users how to optimize each post and page using the Yoast SEO tools, including focus keywords, titles, descriptions, readability, and linking — all within the free plugin.
Objective: Help beginners improve search visibility by organizing their site using categories, internal linking, breadcrumbs, and cornerstone content — all while guided by the Yoast SEO plugin.
Objective: Equip users with the knowledge to handle essential technical SEO tasks like indexing, sitemaps, noindex settings, and social sharing previews using only the free version of Yoast.
Objective: Teach beginners essential SEO best practices to create content that ranks well, focusing on keyword use, content quality, user experience, and ongoing SEO maintenance using Yoast.
Objective: Teach beginners how to monitor their website’s SEO health using free tools like Google Search Console and Yoast insights, plus how to use that data to improve rankings over time.
Step 2 of the wizard asks: What kind of site do you run?
Options: Blog, Webshop, News site, Small business, Portfolio, etc.
Why this matters:
Yoast will configure your metadata and schema to match your site type.
Schema helps search engines understand your site’s structure.
SEO Goal Tip: Choose the site type that most closely fits your purpose. Even if you have multiple features (like a blog + store), prioritize your primary goal.
